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Giants of Retail are building new shopper marketing opportunities through digital advertising’s ‘walled gardens’

By Jamie Tedford, Chairman, Azalea Commerce Increasingly, we’re seeing top retailers like Walmart and Target investing in a new approach to leverage their own first-party data. They’re strengthening relationships with existing customers and simultaneously monetizing the customer data they’re amassing via digital ads – not only to promote their own offerings, but making money to […]